Document Management and Workflow People. Process. Technology. Solutions are difficult How can we Complex, custom to use and require automate content and expensive lots of training, but intensive, implementations. who cares because complicated, the people who use mission-critical No standard body it are specialists processes? of knowledge. anyway? “Industry” = Business buyer. Departments at Fortune 500 scale organizations.

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CONTENT MANAGEMENT
Three Eras Document Management Enterprise Content Management Mobile and Cloud Content Quality is your problem
CONTENT STRATEGY
Customer Journey Mapping Conventional Customer Journey Omnichannel Customer Journey Customer Journey Example Align calls to action What is enterprise content strategy? Summary
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