The Content Wrangler
PRESENTERS JOIN INSIDER'S LIST

Polling Question 1: Which of these is closest to your role? § Content Creator (web, technical, marketing/product) § Content Manager (web, technical, marketing/product) § Content Strategist § Information Architect / Experience Designer § Other

Harnessing the Value of Content - Page 11 Harnessing the Value of Content Page 10 Page 12
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CONTENT MANAGEMENT
Three Eras Document Management Enterprise Content Management Mobile and Cloud Content Quality is your problem
CONTENT STRATEGY
Customer Journey Mapping Conventional Customer Journey Omnichannel Customer Journey Customer Journey Example Align calls to action What is enterprise content strategy? Summary JOIN INSIDER'S LIST